While URL shorteners have been round for a long time, they started being heavily used recently with the rise of Twitter. If you are wondering what a URL shortener is, this is an online application that converts an everyday URL into its condensed format.

To shorten the link you only want to repeat and paste it into the software of your alternative then click on “shorten” and within seconds you’ll have your condensed link.

Advantages of URL shorteners

They make links more handleable

Many links are lengthy and wordy for search engine optimisation reasons. Since they’re lengthy, they are normally very hard to share on emails, WebPages, and on social media platforms resembling Twitter and Facebook. When the URLs are shortened, they turn out to be simple to share.

That make it straightforward to track and compile click data

Recent studies have shown that URL shorteners play a serious position in providing data that shows the number of people that have clicked on a link, essentially the most clicked link, and different information.

The data collected is of great significance to webmasters and companies. This is because the information shows the place the site visitors is coming from and the things that people are most interested in.

By gathering the data, webmasters and firms are able to develop products which might be focused on the wants of the people.

Make links have an aesthetic appeal

Many readers on social media have brief attention spans; subsequently, it is best to get straight to the point when utilizing the platforms. If you’re using Twitter, utilizing a long link will make your tweets seem cluttered and other people is not going to be enthusiastic about reading your tweets.

Whenever you use a shortened URL, your tweets appear less cluttered which attracts individuals to read what you’re saying.


While shortened links are great especially in social media, you have to be careful when using them. For example, you have to be very careful when clicking on them. This is because they will lead you to a malicious website that may hurt your laptop or compromise your privacy.

One other warning you should take is to ensure that you use a shortening device that is owned by a reputable company. This is because there are some tools that tend to change your link and replace it with another. Some instruments additionally do not convert the URLs properly.

To be on the safe side you should always do your research and only settle on probably the most reputable company.

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